torsdagen den 17:e april 2014

Soulland Pre-Fall 2014 Collection "SWEEDEN"

For Pre-Fall 14 the Soulland crew went on a Midsummer trip to The Stockholm archipelago (Swedish: Stockholms skärgård). It calls for long nights, bonfires, skinny-dipping, herring, strawberries, aquavit and weed.

The collection ended up being aptly titled ‘sWEEDen’.

Being with friends and family in a summer house on Midsummer Eve in the countryside of Sweden is the perfect way to start your summer. I lived in Göteborg with my mother during my childhood and early teens. Going to Sweden always recalls good memories. Picking flowers for the Maypole might have been exchanges for weed and trips to the nearest ‘Systembolaget’ (liquor stores), but the cosy, easy-going feeling away from the city and daily commitments is still the same. To me Sweden means summer and time-off.

Silas Adler, Soulland
The easy-going summer feeling is translated into a colourful collection in light-weight fabrics. Summerhouses, flags, bonfires and hemp leaves in bright watercolours are printed on T-shirts, sweatshirts, shirts, shorts and jersey pants.

The juxtapose of the hand water-coloured prints against the casual jersey fabric makes for a powerful combination. As does the classic Oxford shirts featuring a subtle flash of printed hemp leaf, almost as if a subliminal code from Soulland to those for which 420 means something & yet still appealing to those for which it doesn’t.

The Soulland SWEEDEN collection is set to launch early next week! 

#soulland #420 #sweeden

fredagen den 11:e april 2014

Weekend Update

This week's new arrivals includes new denim from Japan Blue, fine knitwear from Universal Works and literature from Gestalten Verlag, including The Outsiders - New Outdoor CreativityThe Outsiders showcases the outlook and passions of the new creative scene that has emerged and draws inspiration from this development along with its original products, brands, and ideas (trailer below!). 

Check out the pictures below for a look at what you can find in the store this weekend! Or visit our new and improved webshop at

Have a great weekend!

fredagen den 4:e april 2014

C Store Weekend update

Spring has hit Stockholm with full force and with it we are fully prepared to meet your seasonal needs.

Some of our new deliveries in store this week include:

RIDING HIGH - Classic American fleece expertly crafted in Japan.

MARK MCNAIRY - Post-Modern Traditionalist garb crafted in USA and Japan

CASH CA - Contemporary Tokyo fashion designed by Kazuki Kuraishi

Check the pics below to get a sense of what to expect to see when you visit us this weekend

Don't forget to check out our online at

onsdagen den 2:e april 2014

Not Designed But Engineered.

After surfing together almost every weekend, film maker Manabu Gaku Inada decided to document the daily after surf life of Engineered Garments head designer Daiki Suzuki. The result is "Not Designed But Engineered" a short and beautiful insight in to Engineered Garments and the core create philosophy of Daiki Suzuki.

Engineered Garments SS14 is now available in our C Store retail space at Regeringsgatan 77 in Stockholm

fredagen den 28:e mars 2014

Weekend Update

Great new arrivals from Diemme, Arc'teryx Veilance, A.P.C., Common Projects, Mark McNairy and more this week. 

Welcome to the store this weekend and have a look. Or visit us online HERE!